I help founders and investors build brands with momentum
I’m Line Aasen
Hello!
I’m a brand strategist with 7+ years of experience from the startup ecosystem; in startup brand building, VC marketing, and PR. I’ve been across the ecosystem from startups, agencies, incubators, startup competitions and VC funds.
I’ve led full rebrandings and brand refreshes for VCs and helped founders and solo GPs craft narratives they can use to create momentum for fundraising attracting clients and talent.
My experience means I speak both founder and investor language, and I know what each side needs from a brand.
Performance mindset
My background as a former elite athlete shapes how I work. After more than 20 years of competitive tennis. That background shapes how I work: consistency beats intensity, clarity beats noise, and progress comes from showing up and refining over time.
I’m also deeply interested in biohacking and performance optimization, and I’m currently becoming a certified sleep, stress, and recovery coach, an interest that naturally connects with my work with performance-driven teams.
LA Consulting was built for people who move fast and care about doing things properly. For founders and solo GPs who want a brand that supports their goals, reflects their expertise, and helps them stand out in an increasingly noisy world.
Knowledge sharing
I’ve always been a curious person and enjoy asking my burning questions on stage as a moderator and sharing my experiences and insights to inspire. Here are some of my recent speaking engagements:
VC Rebranding and Brand Building at VC Comms Forum in Berlin
Biohacking Your Way to Better Health and Performance at TechBBQ in Copenhagen
Founder Spotlight Panel at CPH Townhall in Copenhagen
Improving Mental Health and Performance with Biohacking at TechBBQ in Copenhagen
Demystifying the VC World at Women’s Empowerment Summit in Copenhagen
Get brand building insights on LinkedIn:
I share my insights on brand building, content creation and productivity biohacks on LinkedIn. Connect with me and learn more here.
What you can expect when working with me
Clarity you can use from day one
Tools that help you execute
Structure that helps you move faster
Momentum that replaces uncertainty
I bring discipline, precision, and a performance mindset, shaped by my past as a competitive athlete and my work in fast-moving environments.
A brand isn’t a logo. A brand isn’t a deck. A brand is the story you tell. Consistently, confidently, everywhere.
And in early-stage contexts, startups and solo GPs, you need clarity fast. That’s what I help you build.
My Values
Inspiration drives everything.
Great brands don’t start with distribution, they start with ideas. Inspiration is what gives direction, energy, and meaning to the work, and it’s what turns ideas into something people want to believe in and follow.
Done is better than perfect.
Progress beats perfection, especially early on. Clarity comes from action, feedback, and iteration. Not endless polishing. Getting it out into the world is how momentum is built.
Quality mixed with quantity.
Consistency matters. Showing up regularly with clear, high-quality messages builds trust over time. It’s not about choosing between quality or volume. It’s about combining both in a way that make sense.